Example of Product Summary Sheet for Sales Contest

Customer identification and information: Fred Emmons, age 52, occupation–farmer, residence–farms in Sauk county, WI near Reedsburg, Problem: Fred continually has a weed problem in his corn crop. Velvet Leaf and green foxtail seem to be the culprits.

Statement of Situation: This sales call is made on the farm of a dairy farmer who is currently milking approximately 100 cows. The farmer currently is feeding whole milk to his calves. I am a Livestock Production Specialist representing the local Land O' Lakes cooperative.
Representing Company: Land O' Lakes cooperative
Product to be sold: Land O' Lakes Milk Replacer and Recommended calf feeds in the Land O' Lakes system that compliments the replacer.
Features:
More economical than milk.
Readily soluble in waterMixes fast and easy saving time
Mixes thoroughly--less "floaters"
Stays in solution following agitation
Consistent quality--made by largest producer of milk replacer
Choice of medicated or non-medicated
Contains "Pala-Sweet" for faster weaning
Backed up with world's largest independent research organization
Readily available from local, cooperatively owned supply outlet
Product Structure: Dried Skimmed Milk, Dried Whey, Dried Whey Product, Dried Milk Protein, Animal Fat, Lecithin, Vitamin A, Palmitate, D-Activated Animal Sterol, Vitamin E Supplement, Thiamine, Pyridoxine Hydrochloride, Folic Acid, Vitamin B 12, Supplement, Choline Chloride, Sodium Silco Aluminate, Manganese Sulfate, Zinc Sulfate, Ferrous Glycine, Copper Sulfate, Cobalt Sulfate, Ethylenediamine Dihydriodide, and Sodium Selenite. These ingredients when fed with Calf Perk BOV make for rapid calf development.
Warranty: All Land O' Lakes products are guaranteed analysis.
Service Ability: Livestock Production Specialists are available for on farm feed analysis, product sales and delivery from local cooperatives.
Demonstration of Function: Land O' Lakes Nursing Formula is specially blended for ease of mixing, consistent and when fed with free choice of Calf Perk BOV to encourage rapid rumen development and therefore healthier calves, while saving the producer money.
Competitors and Pertinent Information: Milk is non medicated and more expensive than Nursing Formula. Other milk replacers are high in non-milk products and are "kiln dried" making rehydration difficult.
Price: Nursing Formula is $.70 per pound ($35.00 per 50 lb. bag).
Closing Statement or Method: Here is a special gift from the co-op (hat). If you could use a bag of Nursing Formula today, we're running a special--We'll toss in a bag of Calf Perk BOV for each bag you order to encourage you to try our product. How many bags could you use? We'll deliver that this afternoon and put it on your account!